Vision and Principles

vision Vision

Create a legacy by touching lives globally through innovative products, processes and business models

principle Principles


Our customers are at the core of our value system. They inspire us to create high-end, customised and differentiated products. We are committed to earning and keeping the trust of our customers — both internal and external ones.

Entrepreneurial Spirit

We always think long term and don’t sacrifice long-term value for short-term results. We are empowered to act decisively and create value. Our actions are not just to serve ourselves but for all the stakeholders to achieve inclusive growth.


We deliver unique and innovative products and solutions to our customers by combining our strengths and working together with all stakeholders.

Drive for Excellence

We strive for continuous improvement of performance standards for sustained long-term success. We try to continually raise the bar and drive ourselves to deliver high-quality products and excellent customer service.

Bias for Action

We value calculated risk-taking and prefer quick thoughtful action to capitalise on opportunities as opposed to delayed action through analysis.

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